Affinity Living Group operates assisted living facilities in target markets throughout the United States, serving over 7,400 age qualified residents. Affinity is comprised of an executive and senior management group directly responsible for all major functional areas. The senior management group functions in a team-oriented approach to design the appropriate mix of resources and support services for each Affinity client. Combined, these professionals possess more than a century of experience in the successful management of long term care communities.
Major Management Functions
- Human Resources
- Management Information Systems
- Regulatory Compliance
- Resident Care Services
- Quality Assurance & Assessment
- Ancillary Services Management
- Memory Care Services
President & CEO
Charles Trefzger is the founder and Chief Executive Officer of Affinity Living Group. Affinity is headquartered in Hickory, North Carolina, with communities in nine states across the US. Charlie has been a founding partner of multiple healthcare companies, including Affinity’s predecessor Meridian Senior Living. Prior to founding his own companies, Charlie was General Counsel for Smith Packett/Med-Com, LLC.
During more than 30 years in the healthcare industry, Charlie has managed the development, acquisition and operation of hundreds of senior living and healthcare facilities, including nursing homes, senior living residences, and their associated operations. He is an expert in the development, acquisition, financing, and leasing of healthcare facilities, developing equity capital, and preparing regulatory documents including Certificates of Need.
Charlie divides his time between Hickory, NC and Charleston, SC.
Chief Technology Officer
Bjorn Kronquist is the Chief Technology Officer for Affinity Living Group. Bjorn joined the organization in 2007 as a project manager for renovation and construction. A year later, he moved into the role of Information Technology Director. In 2011, Bjorn was named Chief Technology Officer.
Bjorn is responsible for all aspects of the Information Technology Department, including purchasing and development of computer systems, software, and communication infrastructure. He also directs the strategic development and upgrade of Affinity's IT systems, with an eye to the future of IT and the health care industry. Bjorn also serves as the company Chief Pilot.
A native of Sweden, Bjorn holds an Electro-Technical Degree. He is also an FAA licensed Flight Instructor and commercial pilot. He lives in Charleston, SC.
Chief Financial Officer
Bryan Starnes, CPA is Chief Financial Officer for Affinity Living Group. He oversees Affinity’s day-to-day accounting and treasury functions as well as financial and tax planning, capital and budgeting processes, trend analysis and forecasting, and strategic planning.
Bryan has nearly 30 years of accounting and healthcare experience. He joined Affinity’s predecessor company, Meridian Senior Living, in 2012. Previously, Bryan was a founding partner of the national accounting firm Martin, Starnes and Associates CPAs, P.A.
Bryan is an accomplished speaker and has spoken on numerous occasions for the Government Finance Officers Association, NC Association of CPAs, Association of Government Accountants, University of North Carolina at Chapel Hill, and UNC Charlotte. He is a guest lecturer at the Institute of Government in Chapel Hill.
Vice President, Finance
Shana Gebelein is Affinity Living Group’s Vice President, Finance. She directs the accounting staff as well as the team of analysts and programmers who evaluate and refine Affinity’s business processes.
Shana has 12 years of progressive healthcare experience, and an extensive background in healthcare finance. Shana started as a Nurse’s Aide, going on to obtain a Business degree from Appalachian State University and a Master’s in Strategic Leadership from Mountain State University. She has worked in healthcare finance for multi-site specialty physician groups, hospital systems, and most recently senior housing. Her passion is supporting business models that provide access to quality, affordable healthcare options.
Vice President – Quality Assurance & Regulatory Compliance
Sandra Korzeniewski is Vice President of Quality Assurance and Regulatory Compliance for Affinity Living Group. “Sandra K,” as she is known throughout the company, directs the programs of corporate compliance and provides operational, financial, regulatory, crisis management and quality assurance expertise in senior housing for multiple states.
Sandra’s career includes 28 years of experience in the development, operation, and management of senior housing and healthcare facilities, including nursing homes, senior living, immediate care facilities and residential options for persons with intellectual disabilities. She has spent 17 years as a Regional Director of Operations, Licensed Administrator, Preceptor, and American Red Cross Instructor. She is a Certified Director of Assisted Living (CDAL) recognized by the Senior Living Certification Commission (SLCC).
Sandra is active with the National Association for Health Care Assistants and the Alzheimer’s Association.
Vice President – Sales & Marketing
Neal Lail is the Vice President of Sales and Marketing for Affinity Living Group. Neal directs Affinity’s sales activities throughout the US, including sales and marketing programs, brand management, and strategic business development.
During a 30-year career in healthcare marketing, Neal has created and implemented innovative sales and marketing programs at the executive level for senior housing, hospice and palliative care, acute care, post-acute care, and Medicare Advantage Plan Payer industries. He has extensive experience in strategic census growth, competitive market management, and preferred provider alliances.
A Hickory native, Neal can often be found visiting Affinity’s many communities across the country.
Vice President – Human Resources
Michelle Livingston is the Vice President of Human Resources for Affinity Living Group. She oversees the HR department and partners with the operational leadership of the organization.
Michelle is a 21-year veteran of the healthcare industry with experience in assisted living and skilled nursing care. Prior to Affinity, she handled HR functions at the executive level for several national companies. As VPHR, she will oversee compensation and benefits, employee relations, performance management, worker’s compensation, turnover reduction, training and organizational development, teambuilding, and much more.
As a NC native, Michelle is familiar with the different markets and communities throughout the state. She is a certified Life Coach and has participated in the HR LTC Roundtable for the last 6 years.
Executive Vice President
Denis Rainey is Executive Vice President for Affinity Living Group. A nine-year veteran of Affinity and its predecessor companies, Denis moved through the ranks as Executive Director, Regional Director of Operations, Senior Regional Director, Vice President – Operations, and finally Executive Vice President.
Denis has directed every portion of the Operations division, from building acquisitions to crisis communications, disaster management, multi-unit operations, recruiting and retention of community leadership, and more.
Headquartered at the Affinity Home Office in Hickory, NC, Denis is an accomplished presenter and has spoken at many regional and national conferences.