Affinity Living Group operates assisted living facilities in target markets throughout the United States, serving over 7,400 age qualified residents. Affinity is comprised of an executive and senior management group directly responsible for all major functional areas. The senior management group functions in a team-oriented approach to design the appropriate mix of resources and support services for each Affinity client. Combined, these professionals possess more than a century of experience in the successful management of long term care communities.
Major Management Functions
- Human Resources
- Management Information Systems
- Regulatory Compliance
- Resident Care Services
- Quality Assurance & Assessment
- Ancillary Services Management
- Memory Care Services
President & CEO
Charles Trefzger is the founder and Chief Executive Officer of Affinity Living Group. Affinity is headquartered in Hickory, North Carolina, with communities in nine states across the US. Charlie has been a founding partner of multiple healthcare companies, including Affinity’s predecessor Meridian Senior Living. Prior to founding his own companies, Charlie was General Counsel for Smith Packett/Med-Com, LLC.
During more than 30 years in the healthcare industry, Charlie has managed the development, acquisition and operation of hundreds of senior living and healthcare facilities, including nursing homes, senior living residences, and their associated operations. He is an expert in the development, acquisition, financing, and leasing of healthcare facilities, developing equity capital, and preparing regulatory documents including Certificates of Need.
Charlie divides his time between Hickory, NC and Charleston, SC.
Chief Financial Officer
Bryan Starnes, CPA is Chief Financial Officer for Affinity Living Group. He oversees Affinity’s day-to-day accounting and treasury functions as well as financial and tax planning, capital and budgeting processes, trend analysis and forecasting, and strategic planning.
Bryan has nearly 30 years of accounting and healthcare experience. He joined Affinity’s predecessor company, Meridian Senior Living, in 2012. Previously, Bryan was a founding partner of the national accounting firm Martin, Starnes and Associates CPAs, P.A.
Bryan is an accomplished speaker and has spoken on numerous occasions for the Government Finance Officers Association, NC Association of CPAs, Association of Government Accountants, University of North Carolina at Chapel Hill, and UNC Charlotte. He is a guest lecturer at the Institute of Government in Chapel Hill.
Vice President – Sales & Marketing
Neal Lail is the Vice President of Sales and Marketing for Affinity Living Group. Neal directs Affinity’s sales activities throughout the US, including sales and marketing programs, brand management, and strategic business development.
During a 30-year career in healthcare marketing, Neal has created and implemented innovative sales and marketing programs at the executive level for senior housing, hospice and palliative care, acute care, post-acute care, and Medicare Advantage Plan Payer industries. He has extensive experience in strategic census growth, competitive market management, and preferred provider alliances.
A Hickory native, Neal can often be found visiting Affinity’s many communities across the country.
Vice President – Human Resources
Michelle Livingston is the Vice President of Human Resources for Affinity Living Group. She oversees the HR department and partners with the operational leadership of the organization.
Michelle is a 21-year veteran of the healthcare industry with experience in assisted living and skilled nursing care. Prior to Affinity, she handled HR functions at the executive level for several national companies. As VPHR, she will oversee compensation and benefits, employee relations, performance management, worker’s compensation, turnover reduction, training and organizational development, teambuilding, and much more.
As a NC native, Michelle is familiar with the different markets and communities throughout the state. She is a certified Life Coach and has participated in the HR LTC Roundtable for the last 6 years.
Vice President – Quality Assurance & Regulatory Compliance
Sandra Korzeniewski is Vice President of Quality Assurance and Regulatory Compliance for Affinity Living Group. “Sandra K,” as she is known throughout the company, directs the programs of corporate compliance and provides operational, financial, regulatory, crisis management and quality assurance expertise in senior housing for multiple states.
Sandra’s career includes 28 years of experience in the development, operation, and management of senior housing and healthcare facilities, including nursing homes, senior living, immediate care facilities and residential options for persons with intellectual disabilities. She has spent 17 years as a Regional Director of Operations, Licensed Administrator, Preceptor, and American Red Cross Instructor. She is a Certified Director of Assisted Living (CDAL) recognized by the Senior Living Certification Commission (SLCC).
Sandra is active with the National Association for Health Care Assistants and the Alzheimer’s Association.