Mission, Vision & Values

Our Mission

The Mission of Affinity Living Group is to provide a full continuum of affordable, traditional, and premier housing and care services for older adults, delivered by a team of passionate and respectful professionals, at locations throughout the United States.

We strive daily to create the best life for all we serve.


Our Vision

The Vision of Affinity Living Group is to create best lives for older adults via:

  • Relentlessly pursuing unparalleled quality, value, and resident, family, and employee satisfaction
  • Creating a national model for an integrated system of affordable, traditional, and premium senior housing and care, including state-of-the-art independent living, assisted living, memory care, and related services
  • Continuously rethinking, reshaping, and refining solutions to issues of aging and aging populations


Our Values

Affinity Living Group adheres to the following principles:

  1. Caring in providing a helping, safe, and comfortable environment that recognizes the dignity, autonomy, and individuality of each and every person we serve
  2. Quality in our service delivery, professional practice, and standards of ethics
  3. Teamwork that reflects our commitment to professionally and respectfully work together, to accomplish more than when we work apart
  4. Innovation in our approach to service and desire to constantly improve on what we do
  5. Financial Balance that ensures the longevity of our organization and ability to serve